Zeno Advisory Board

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Our Board Members

3 min

Kim McConnell, C.M.

Founder and Former CEO of AdFarm

Kim McConnell is a proud Canadian, and passionate about agriculture, food, youth and the entrepreneurial spirit.

He was the former CEO of AdFarm and led this Canadian-headquartered agency to become one of the largest and most respected agricultural marketing communications firms in North America.

Over the years, Kim led many national and international brand and marketing assignments and has been the catalyst behind many major industry ventures including an initiative to build greater public trust in food and farming.

Kim is also the recipient of many national business awards including ‘Agri-Marketer of the Year’ and the Canadian Youth Business Foundation “Mentor of the Year”. In 2012 he was inducted into the Canadian Agricultural Hall of Fame. And in 2017 he was appointed a Member of the Order of Canada, Canada’s highest civilian award.

Kim is a director on a number of corporate boards throughout North America, and a director on community organizations including Calgary Stampede Foundation, Canadian Agri-Food Policy Institute (CAPI), and the Chair of the Canadian Centre for Food Integrity.

1 min

Jory Lamb, MBA


Jory Lamb is the Founder and CEO of VistaVu Solutions. He has an undergraduate degree from the University of Saskatchewan in Commerce (Finance) and an MBA from the University of Pennsylvania Wharton School of Business.

As a serial entrepreneur, Jory has started multiple businesses in technology. His most successful venture has been VistaVu Solutions, which he founded in 1996. VistaVu focuses on technology, innovation, and solving critical mid-market business problems across various industries throughout North America. In his role as CEO, Jory provides oversight on strategy, culture, brand and growth.

Under his leadership the company has grown to become one of the largest SAP mid-market partners across North America. Jory and VistaVu’s success has been recognized multiple times by Inc 5000, Profit 500, Venture Magazine’s Fast Growth 50, Deloitte’s Fast 50, and EY’s Entrepreneur of the Year. As a values driven organization, VistaVu has also won the Better Business Bureau’s ethics award 3 times.

Jory currently sits on the SAP Global Partner Executive Council advising SAP on its products and strategy for the mid market. Jory also sits on Executive Board for the Better Business Bureau of Southern Alberta.

Outside of work, Jory is passionate about giving back to the community and can be found skiing or biking with his wife and 3 children.

Advisory Board 1 min

Peter Tertzakian

Energy Economist | Bestselling Author

Peter Tertzakian is an economist, investment strategist, author, podcaster, and dynamic public speaker. Using entertaining stories, he has a unique ability to distil, clarify, and communicate complicated issues surrounding energy, economics, and the environment. His
presentations inspire, guide, and spark discussion on some of the most important topics of today.

A respected industry leader, Tertzakian is frequently called on to share his knowledge of
strategic business issues with investors, corporate leaders, policy makers, and educators. His Energyphile project, including his latest book, The Investor Visit, and Other Stories: Disruption, Denial, and Transition in the Energy Business, embodies his unique approach to analyzing today’s challenges. Tertzakian’s previous books — A Thousand Barrels a Second and The End of Energy Obesity — were both international bestsellers. Tertzakian has more than 35 years of experience in the business of energy, spanning all systems, from oil and gas to renewables. His holistic knowledge of finance, physics, innovation, and economics forms a foundation for his unvarnished, balanced, and thought-provoking presentations on how audiences should think about sustainable energy solutions.

A graduate of MIT’s Sloan School of Management, Tertzakian is currently a Managing
Director of ARC Financial Corp., and the Founder of ARC Energy Research Institute.

Advisory Board

Dr. Alan Ulsifer

Chair and CEO FYidoctors

Dr. Ulsifer graduated from the University of Waterloo as an optometrist in 1990, where he was acknowledged for several awards in clinical achievement, including the Ontario Association of Optometrists Award for Excellence in Patient Management.
After graduating, Dr. Ulsifer became one of the founders and the managing partner of Northern Vision Centre, which developed into one of Canada’s largest independent optometric practices. Dr. Ulsifer has also been involved at the executive level with various not for profit Boards including: Alberta Optometric Association, Rotary, Optometry Giving Sight, the Alberta Freestyle Ski Association and the Grande Prairie Chamber of Commerce.
In 2008, Dr. Ulsifer oversaw the creation of FYidoctors, which still stands as the largest business merger in Canadian history in terms of the number of companies involved. He was awarded the Ernst and Young Emerging Entrepreneur Award for Western Canada in 2008 and the Top Canadian Entrepreneur Award in 2012. Dr. Alan Ulsifer has served on many Boards over the years and has an ICD.D designation. He currently serves as CEO & Chair of the FYihealth Group and Chair of Dermapure, the worlds largest medical aesthetics consolidator which he was key in forming.